ATTENTION BUSINESS OWNERS:

We are now offering a monthly service where we manage your business’s online Google advertising. You don’t currently do any advertising with Google? No problem, we’ll fix that for you.

The power of Google’s Adwords program is incredible. Certainly you have noticed the little blue ads on the right side of the page when you are searching for “snow boots” or “scuba tanks” or whatever it is that you are searching for. Have you also noticed how when searching for “snow boots” the ads on the right that Google presents are not for dog food, roller skates, or ice fishing equipment…They’re for snow boots!

Those snow boot companies have effectively targeted you by your needs! They know that you are looking for snow boots, so they throw their services right in front of you! AND the even more impressive thing is that the snow boot company will only pay for that advertisement IF you click on it!

Now compare that to radio, tv, or print. Let’s say that the snow boot company spends $500/mo on a radio campaign. The radio station covers a large area and has a high number of regular listeners. BUT, do all of those listeners need snow boots? What if it’s April and most snow has subsided in the region, but the snow boot company still wants to attract potential vacationing skiers? How many of the listeners of that radio station are planning a ski trip soon?

Let’s be hypothetical and say that it was 5% of their 10,000 listeners – so 500 people… a bit steep but it’s to make a point.

So of those 500 people, not all of them need new snow boots right? I know I don’t buy new snow boots every time I head to Colorado. So let’s say that that 10% of those 500 need snow boots – 50 people.

The snow boot company sells their shoes for an average cost of $50/pair. So… let’s imagine that EVERY one of those 50 people that needed boots bought them from our featured snow boot company… Again we are imagining – realistically it wouldn’t be near that many… but…

The snow boot company sold $2500 in snow boots. This was all generated from their radio ad. Now, assuming their retail markup was 40%, their profit from the each pair sold is approximately $15. With all 50 pairs sold, the snow boot company made $750.

The snow boot company spent $500 to make $750… based on these generous hypothetical figures – that is not exactly a very good return on investment.

Now, let’s say that the snow boot instead spend that $500 on online advertising with Google. They wrote up some catchy ads, designed a few banner ads, and even integrated mobile ads for their customers who are on the go.

The company then came up with several search engine keywords to target their potential customers: winter clothing, snow shoes, and snow boots, were just a few.

They also set geographic regions where they wanted their ad to appear. This eliminated customers who were too far away to make the trip to their store. The other thing that the snow boot company liked was the fact that even though their ad might show up 100,000 times in one month, they only have to pay for it when it gets clicked!

So after one month, the ad showed up on Google 20,000 times. It got clicked 50 times, and the average cost-per-click was $2.50 – so during that month they spent $125.

The difference is… The people who clicked on that ad were people who NEEDED snow boots!

Per customer, the snow boot company spent $2.50 on each sale when the customer learned of the company from a Google ad. They spent $10 on each sale when the customer learned of the company via radio ad. Respectively, that is 5% and 20% of the retail price of their product that was spent on advertising.

Jeez… now that I wrote a book…

The point is, with the advances in technology, information, and how people find that information, it is possible to accomplish the same goals with a lot less! We realize that this is a lot to try to digest which is why we set up a management service where we handle the ads for you!

This is something every business owner should seriously consider. Even if you don’t choose to have us manage your ads and instead do it yourself. DO IT. Think about every time you go to find something… what do you do? You Google it! And so do many other shoppers.

Please give us a call if you have questions regarding online advertising or the services we offer. Again, as a business owner myself, I strongly recommend that you look into this truly powerful way to acquire customers!

…..now I’m hungry